My resume

WEBSITE & CONTENT STRATEGY CONSULTANT | August 2024 - Present
Healthcare and Technology Clients (B2C & B2B)
● Develop content strategies across digital channels to drive engagement, organic growth and lead generation in complex healthcare environments
● Lead UX optimizations, user journey mapping, and SEO-driven content strategies to drive top- and mid-funnel engagement, lead generation and product growth
● Collaborate with design, development and analytics teams to implement site improvements and optimize performance
● Provide strategic guidance on KPI definition and measurement for awareness, engagement and pipeline contribution

SENIOR MARKETING MANAGER, ECOMMERCE & GROWTH | January 2022 - June 2024
Cue Health
● Led brand website and ecommerce growth strategy and roadmap with cross-functional product, business and technology teams
● Managed email marketing program, customer segmentation and nurture/conversion health of subscriber database
● Developed SEO strategy, leading implementation of impactful content
● Created user journeys for funnel optimization, driving increased session times and B2B/HCP leads and DTC customers, including membership acquisition and retention
● Guided lead gen and CRO strategy across UX, content, and A/B testing
● Go-to-market planning for new products and services across target sectors
● Worked with marketing insights and data science team to define, track and analyze KPIs
● Drove launch of website and ecommerce channel for healthcare professionals

VP OF MARKETING & PRODUCT STRATEGY | February 2021 - January 2022
BraceAbility
● Conducted consumer insights and market research efforts to understand target market personas and growth opportunities
● Developed the digital marketing strategy and implementation, including email marketing, website redesign and CRO efforts
● Led Amazon product portfolio expansion to meet high-growth revenue and profitability goals
● Managed the product development team and new product development process, ensuring cost and production efficiencies and innovation and quality goals were achieved

VP OF MARKETING | May 2020 - February 2021
‍DIRECTOR OF DIGITAL MARKETING | April 2019 - May 2020
Lora DiCarlo
● Led successful launch of ecommerce website and debut product achieving 3x ($3M total) sales goal with 2.5x revenue growth in 2020, while maintaining an efficient ROAS
● Developed brand and marketing strategy, media plan and budget to drive brand awareness and audience growth for B2C and B2B
● Led go-to-market plans, including celebrity partnership, product launch and seasonal marketing initiatives
● Established strategy and implementation of CRO and A/B testing, resulting in .75% conversion rate improvement
● Guided customer acquisition and retention strategies
● Managed email marketing growth and campaign strategies, maintaining above industry average CTOs and CTRs
● Drove data and insights efforts, revenue projections, demand planning, analytics, and KPIs

CEO | March 2016 - June 2018
‍MARKETING & PRODUCT DEVELOPMENT DIRECTOR | July 2014 - March 2016
My Sister, SBC
● Grew revenue up to 156% YOY through thoughtful apparel product launches, marketing/PR strategy and brand partnerships
● Increased social engagement 330% through research, data analysis and brand-building efforts
● Managed implementation and ongoing optimization of digital marketing and email marketing campaigns
● Built and enhanced website leading to a 1% increased purchase conversion rate
● Established and managed data analytics, KPIs, team goals, and financial benchmarks
● Guided celebrity, influencer and strategic partnerships

MARKETING & SALES MANAGER | September 2010 - July 2014
Ivy Spa Club
● Led marketing and sales strategies, plans, goals, and budgets for body and skin care and aesthetics services
● Designed advertising and marketing campaigns and collateral; Copywriting
● Managed public relations, social media presence, website migration, and email marketing campaigns

MARKETING DIRECTOR | October 2005 - September 2010
K. Hovnanian Homes
● Developed and implemented annual strategic marketing plans, go-to-market plans, goals, and initiatives
● Oversaw and administered all corporate and community specific advertising, marketing and public relations to maintain brand and increase recognition in the marketplace
● Negotiated and executed seven-figure media plans