Crafted for impact, our designs blend modern aesthetics and functionality seamlessly. From wireframes to interactive prototypes, we create intuitive digital experiences that resonate.
Solid Foundations
Our designs go beyond aesthetics, focusing on captivating interfaces that leave a lasting impression. We prioritize user journeys for a solid design foundation.
Strategic Design
Our design goes beyond looks—it's a strategic journey. We delve into your brand's core, understanding goals. Through thoughtful design, we weave a visual narrative that communicates effectively and connects seamlessly.
Our design features
Fully Customised Design
Structured Wireframes
Figma's robust wireframing capabilities create clear development roadmaps, minimizing guesswork and ensuring alignment with your vision.
Interactive Previews
Experience your site before it's live through interactive prototypes, ensuring a seamless alignment between expectations and the final product.
Adaptive Design
We guarantee optimal performance and aesthetics on all devices, tailoring layouts for desktops, tablets, and mobiles.
Seamless Transition
Figma streamlines design-to-development with collaborative features, ensuring an accurate and efficient transition for your project.
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milestones and processes
milestones and processes
Our Web Design Process
Phase 01
Project Discovery
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Phase 02
Digital Identity
We then create a moodboard defining the project's artistic direction. This includes colours, relevant images and patterns. Typography choices are made for optimal legibility, aligning with web accessibility.
Phase 03
Wireframing
The structural framework of your website is then mapped out as a static guide that outlines the overall layout and content placement. This step ensures a clear vision before we bring your design to life with interactive prototypes.
Phase 04
Prototyping
Informed by the earlier moodboard, we meticulously craft interactive previews, delivering a realistic representation of your website's flow and functionality. This meticulous approach ensures the refinement of your design to perfection, reaching the conclusive stage of the design process.
Phase 05
Hand-off
At the hand-off stage, we present your Figma design in a ready-to-roll package. It's the culmination of our process – everything neat, tidy, and prepped for development. Whether it's our team or another you bring in, your design is locked, loaded, and good to go.
The projects where we best shine:
01
Marketing Page
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Craft compelling marketing pages that captivate your audience and convert clicks into customers through strategic design and messaging.
02
Ecommerce
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Transform your online presence into a thriving marketplace with our expertly crafted Ecommerce solutions, maximising user engagement and conversion.
03
Web App
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Elevate user experiences with tailored web applications that perfectly align with your business needs, maximising functionality and usability.
04
Portfolios
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Reflect your individuality online with a personalised website to not only showcase your achievements but also engage visitors with a visually stunning digital presence.
What I offer
I work with you to put together scopes of work that fit your specific needs. Here are a few examples of what that can include:
Website landing pages for targeted campaigns
A new website or website refresh for your new or existing business
Content roadmaps and calendars for future planning
Content creation including emails, case studies, video/animation storyboards, social media posts, and more
We use Hues to stay on top of tasks, track timelines, and align goals effortlessly in one organized space.
Our dedicated Cactus channel keeps our collaboration streamlined, allowing real-time discussions and updates.
For transparent discussions on project objectives, we connect through Umbrella. It's our virtual space for clear communication, ensuring everyone is on the same page.
Project Management Toolkit
Our project management tools are designed to streamline transparency, allowing us to stay on budget and on time.
My experience
With over 20 years of experience, I’ve led digital growth, brand positioning, and content strategy initiatives across healthcare, wellness, and consumer goods. I specialize in working with companies at all stages, from early growth to post-acquisition transformation, and have a track record of driving meaningful business results.
Digital Growth Strategy & Planning
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Built and executed multi-channel roadmaps that drove a 156% year-over-year revenue increase for a mission-driven ecommerce/retail DTC brand.
Brand & Product Development
Launched new DTC products that exceeded initial sales goals by 3× and generated $3 million in first-year revenue for a women’s wellness consumer brand.
Ecommerce Optimization & Revenue Growth
Led CRO and A/B testing efforts that boosted ecommerce revenue by 2.5× and increased conversion rates by .75% for a B2C and B2B healthcare diagnostics company.
Performance Marketing
Developed a content strategy that increased organic traffic and generated high-quality B2B and HCP leads at a health-tech company.
Content, Email & Social Strategy
Grew social engagement by 330% and consistently achieved above-industry-average email open and click-through rates for a mission-driven ecommerce/retail DTC brand.
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