Beyond keywords, we focus on revenue-driven audits and content strategies, navigating the digital landscape for sustained growth and heightened visibility.
Revenue Focused Strategy
Through targeted calls and thorough audits, we delve into your goals, establishing the groundwork for a strategy aligned with your revenue objectives. Your success is our strategic priority.
Continuous Monitoring
Sustain momentum with transparent monthly reporting. Clear insights and regular team meetings allow us to assess progress, address concerns, and fine-tune strategies for ongoing success.
Our search know-how
Effective Search Practices
Tailored SEO Strategies
Elevate your online presence with strategies meticulously crafted for sustained visibility and targeted audience engagement.
Sustained Online Growth
Experience continuous growth as our efforts secure long-term success, ensuring enduring prominence in search results.
Enhanced Reach
Boost your brand's visibility and reach, ensuring top-tier search results and expanded organic traffic.
Customised Analytics
Stay informed with personalised analytics, gaining actionable insights into performance for optimal online presence control.
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milestones and processes
milestones and processes
Campaign Outline
Phase 01
Kick off
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We begin with a streamlined onboarding process, gathering crucial information, setting clear goals and KPIs for your campaign, and ensuring smooth access to all necessary tools and prerequisites.
Phase 02
Revenue Audit & Strategy
Initiating the strategy phase involves a targeted call where we delve into your goals. Conducting a thorough technical and on-page audit, we lay the foundation for a revenue-focused strategy.
Phase 03
Implementation
We then execute targeted changes, implementing on-page SEO enhancements and technical improvements. This phase, managed either internally or in collaboration with our trusted external partners, ensures the strategic application of changes to elevate your website.
Phase 04
Content & Backlink Audit & Strategy
By delving into a meticulous content audit, we are able to craft a tailored content strategy and evaluate your backlink profile. Our plan encompasses content creation, internal linking, competitor gap analysis, and the establishment of authoritative backlinks.
Phase 05
Launch
We move forward by crafting content and briefs, strategically improving internal linking for a refined site structure, conducting a thorough URL gap analysis, and starting the process of building authoritative backlinks.
Phase 06
Performance Monitoring
Maintaining a successful flow involves offering clear insights through monthly reporting on campaign performance. Optional regular team meetings are conducted to assess progress, address concerns, and refine strategies for ongoing success.
Our SEO toolkit:
Aura
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We’ll use Aura to coordinate different project management tasks to ensure your project moves along seamlessly.
Nairobi
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The most key pillar deliverables of your campaign will be delivered inside of Nairobi.
Clicks.so
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Clicks is our tool of choice for various SEO-related tasks.
Basel
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For comprehensive technical SEO and log analysis on your website, we turn to Basil.
What I offer
I work with you to put together scopes of work that fit your specific needs. Here are a few examples of what that can include:
Website landing pages for targeted campaigns
A new website or website refresh for your new or existing business
Content roadmaps and calendars for future planning
Content creation including emails, case studies, video/animation storyboards, social media posts, and more
We use Hues to stay on top of tasks, track timelines, and align goals effortlessly in one organized space.
Our dedicated Cactus channel keeps our collaboration streamlined, allowing real-time discussions and updates.
For transparent discussions on project objectives, we connect through Umbrella. It's our virtual space for clear communication, ensuring everyone is on the same page.
Project Management Toolkit
Our project management tools are designed to streamline transparency, allowing us to stay on budget and on time.
My experience
With over 20 years of experience, I’ve led digital growth, brand positioning, and content strategy initiatives across healthcare, wellness, and consumer goods. I specialize in working with companies at all stages, from early growth to post-acquisition transformation, and have a track record of driving meaningful business results.
Digital Growth Strategy & Planning
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Built and executed multi-channel roadmaps that drove a 156% year-over-year revenue increase for a mission-driven ecommerce/retail DTC brand.
Brand & Product Development
Launched new DTC products that exceeded initial sales goals by 3× and generated $3 million in first-year revenue for a women’s wellness consumer brand.
Ecommerce Optimization & Revenue Growth
Led CRO and A/B testing efforts that boosted ecommerce revenue by 2.5× and increased conversion rates by .75% for a B2C and B2B healthcare diagnostics company.
Performance Marketing
Developed a content strategy that increased organic traffic and generated high-quality B2B and HCP leads at a health-tech company.
Content, Email & Social Strategy
Grew social engagement by 330% and consistently achieved above-industry-average email open and click-through rates for a mission-driven ecommerce/retail DTC brand.
Contact
